Nuance’s electronic scheduler gets own name wrong
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May 27, 2017 – Today we learned of Nuance’s new electronic scheduler, designed specifically to help physicians, which the company has thoughtfully named “Florence,” after the modern nursing founder and public health pioneer Florence Nightingale. What an honor! After all, Nightingale was well known for meekly recording everything physicians said! Or wait–was she well known for aggressive advocacy on behalf of soldiers and the wider public, sometimes in the face of fierce opposition from physicians? That’s it! But take a look at how Nuance sees her:
In response, we sent a number of tweets to Jonathon Dreyer, senior healthcare marketing professional at Nuance Health, to explain why Nuance’s product name is damaging, to educate him about the nature of nursing, and to request that he and Nuance apologize and make amends to nursing. Our messages to him are below. We know that it is the Memorial Day holiday weekend in the US, but if you join us in sending your thoughts their way, at @JonathonDreyer and @NuanceHealth, we may be able to get a response soon. And please use the hashtag #mHealth to make sure like-minded people get our message that nurses are nobody’s scheduler or handmaiden. Thank you!
. @JonathonDreyer You named your robot assistant “Florence” after our fearless #nursing leader. Why the insult? @NuanceHealth #mHealth
— Sandy Summers (@sandysummers) May 26, 2017
. @JonathonDreyer Florence Nightingale founded a life-saving profession. She’s not your serf @NuanceHealth #mHealth
— Sandy Summers (@sandysummers) May 26, 2017
. @JonathonDreyer Do you think #nurses exist to serve physicians? Not a chance. They exist to serve patients. @NuanceHealth #mHealth
— Sandy Summers (@sandysummers) May 26, 2017
. @JonathonDreyer #Nurses are the professionals most likely to detect and prevent errors–often made by #physicians @NuanceHealth #mHealth
— Sandy Summers (@sandysummers) May 26, 2017
.@JonathonDreyer Degrading Florence software uses the word “order.” They are “prescriptions” @NuanceHealth #mHealth
— Sandy Summers (@sandysummers) May 26, 2017
.@JonathonDreyer #Nurses protect patients & advocate for them despite physician adversity … @NuanceHealth #mHealth
— Sandy Summers (@sandysummers) May 26, 2017
.@JonathonDreyer #Nurses are in the midst of a global nursing shortage. We have 16 million, but we need 74 million @NuanceHealth #mHealth
— Sandy Summers (@sandysummers) May 26, 2017
.@JonathonDreyer #Nurses do not need your condescending insults in this time of global crisis. @NuanceHealth #mHealth
— Sandy Summers (@sandysummers) May 26, 2017
.@JonathonDreyer and @NuanceHealth should apologize to nurses everywhere & change the name of your project not to insult our leader #mHealth
— Sandy Summers (@sandysummers) May 26, 2017
.@JonathonDreyer and @NuanceHealth should apologize make amends to #nursing by funding dozens of nursing schools in developing countries
— Sandy Summers (@sandysummers) May 26, 2017
.@JonathonDreyer and @NuanceHealth Let’s talk. I’m at 410-323-1100. Thank you
— Sandy Summers (@sandysummers) May 26, 2017
Please join us in making your discontent known by Tweeting @JonathonDreyer and @NuanceHealth
Thank you!